Eloquence – The art of speaking and the use of powerful and persuasive presentations. This means creating the proper setting for an effective presentation as well as the concrete skills related to presenting, performing, and theatrical methods.
Expertise – The knowledge, skills, and experience in a specific area. Speakers should know which body of expertise is ideal for them and be able to effectively research and develop their content.
Enterprise – The purposeful undertaking of a successful speaking business venture. This includes business management, sales and marketing knowledge, as well as the skills necessary to generate income through speaking engagements and other revenue streams.
Ethics – The principles or standards governing the conduct of those in the speaking profession. Ethics is the foundation and summation of the three other competencies. It is about who you are as a person – both personally and professionally – and encompasses your reputation, character, and integrity.